The Qantas Group aims to be the first choice among customers in every market we serve.
Across our airline brands (Qantas and Jetstar) and the world–leading Qantas Loyalty programs, our investment in customer, product and service has translated into a clear premium over our competitors.
During 2016/17, we have kept investing to maintain this advantage.
The Qantas Group aims to be the first choice among customers in every market we serve.
Across our airline brands (Qantas and Jetstar) and the world–leading Qantas Loyalty programs, our investment in customer, product and service has translated into a clear premium over our competitors.
During 2016/17, we have kept investing to maintain this advantage.
Investing in New Technology
Our investment in data and digital transformation has enabled more targeted and personalised communications, and allowed us to realise additional revenue opportunities. Coupled with further enhancements to the Qantas and Jetstar online process, we're able to deliver improved booking flows and a more personalised experience.
A major upgrade to the Qantas App allows our customers to keep track of their Qantas Frequent Flyer benefits, with a personalised news feed providing additional offers and news features.
We launched a Facebook Messenger bot called Qantas Concierge to give customers 24/7 personalised travel inspiration, along with faster responses and more relevant information.
The introduction of free, fast inflight Wi–Fi started midway through 2016/17 with a trial on a Boeing 737. Almost 90 per cent of customers rated their Wi–Fi experience as positive, with reliability of the service at 98 per cent.1 The rollout will ramp up during 2017/18 with around 80 domestic aircraft equipped by the end of calendar 2018.
Our intention is to extend the service to our regional and international fleets as Wi–Fi technology improves.
Investing in a New Experience
We announced or delivered a number of customer improvements during 2016/17:
- Unveiled cabins for the 787–9 Dreamliner, including a class–leading Premium Economy, an updated Business Suite and an all–new Economy seat.
- Opened new international and domestic lounges in Brisbane.
- Announced direct Perth–London flights on the Dreamliner, which will be the first regular direct air link between Australia and Europe when it starts in March 2018.
- Started construction on a new lounge at London Heathrow, opening in late calendar 2017.
- Began work on an integrated domestic–international passenger hub at Perth Airport to save passengers significant connection time. This includes construction of a new transit lounge.
- Announced a refresh of Jetstar A320 cabin interiors with new seating and better overhead storage.
Investing in a New Brand
In preparation for the Boeing 787–9 Dreamliner and our centenary in 2020, we are refreshing our iconic kangaroo brand. The new brand symbolises a new era of new destinations, new technology and a new standard of service.
This change is only the fifth time the red–and–white image on the tail of Qantas aircraft has been updated since it was first introduced in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the Qantas fleet.
- Qantas/ViaSat user data, June 2017